Official launch event
Launch night.
The Fugazi Kid.
One night only: the reading, the conversation, and the first signed copies — on the day the architecture of deception goes public.
- Date
- Tue, Nov 24, 2026
- Time
- 6:30 PM – 9:30 PM
- Venue
- New York City
- Venue to be announced
Koehler Books • Publication day • November 24, 2026
The evening
Event lineup.
- 6:30 PM
Doors & welcome
Check-in, first pours, and a first look at the book before it hits shelves.
- 7:00 PM
Opening remarks
Introduction by Koehler Books, and a word on how The Fugazi Kid came to be.
- 7:15 PM
Reading
William reads selected passages — the trading floor, the five-star lobby, and the moment the architecture got a name.
- 7:45 PM
Conversation & Q&A
Credibility as a derivative, manufactured luxury, and the freelancer-of-truth era — followed by audience questions.
- 8:30 PM
Signing & reception
Books available on-site. Get yours signed, meet the author, and stay for the reception.
The book being launched
The Fugazi Kid: The Architecture of Deception
A memoir from the rooms where credibility is priced and polished — the trading floor, the newsroom, the five-star lobby. Koehler Books, November 24, 2026. 6×9 • 186 pages.
Praise & passages
What people are talking about.
“The Fugazi Kid is a compelling reminder that there is a profound difference between the appearance of success and the substance of it. Branley's willingness to expose his own pursuit of the 'shine'—and the lessons he learns when that shine finally fades—makes this memoir both entertaining and deeply thought-provoking.”
“We don't have impostor syndrome. We have impostor strategy.”
“Credibility is a derivative — traded, leveraged, shorted.”
“Five-star reputations from one-star souls.”
Advance reader and reviewer endorsements will be added here as they arrive. Reviewing the book? press@williambranley.com
Before the book drops
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Limited capacity
Tickets open once the venue is confirmed.
The New York venue is being finalised. Join the list and you'll hear the moment seats go on sale — signed first editions will be available on the night.